THE ARCHAEOLOGIST
I'm Max.
20+ years guiding people, brands, and businesses.
As strategist. Designer. Marketer.
One pattern kept repeating:
Most clients have no clear brand kernel.
They want growth. They think marketing. They skip the foundation.
Very few could answer the basics: Who are you? What do you sell? To whom? What makes you different? Why should anyone care?
They jump to tactics. Without that clarity.
Buried before they start.
So every project starts
the same way.
Excavation. Layer by layer. Past the obvious answers. Past the borrowed language. Until we hit bedrock.
Until the breakthrough.
That moment is what
I live for.
When everything clicks. When founders feel their vision come alive. When clarity finally arrives.
From that foundation, everything else follows. Marketing with direction. Sales with clarity. Communication with depth.
An identity that's original. Undeniable. And sells.
BrandKernel exists
to scale this process.
The same depth. The same methodology. The same breakthrough.
Available to every founder ambitious enough to dig.
A world where founders stop building on sand. Where original voices cut through the noise. Where the best ideas get the attention they deserve.
Education
M.A. Visual Communication
Experience
100+ brand excavations
Deutsche Bank, E.ON, AMD (early career)
20+ years in the work
Startups
MARANIA®
Embassy of Arts & Crafts
Personal
Father. Trail runner.
Stay buried.
Or become undeniable.
10 spots. $150. Starts Q1 / 2026. No payment today. Just reserve your spot. Pay when Cohort 1 opens.